Matthew Brower
Overview
- Data science & analytics professional
- Over 8 years of experience building data products & conducting strategic analysis
- Expertise in data visualization, presentations, data mining, and statistics
- Extensive experience presenting to internal and external executive audiences
Professional Experience
Google (San Francisco, CA)
Data Science Manager - Search Strategy & Analytics, 2021 - Present
- Advise senior leaders on the implications of their strategies & launches; identify opportunities to best serve Search users
- Socialize an understanding of Search trends to stakeholders including Product, Engineering, Finance and Marketing
- Form & lead team of two additional analysts, tasked with conducting ad hoc analysis on strategic slices of Google’s Search business
Quantitative Analyst - Search Strategy & Analytics, 2019 - 2021
- Leveraged product data to uncover insights about Search & Google’s product ecosystem, with emphasis on monetization
- Solved business problems by formulating robust, actionable recommendations for senior leaders
Instacart (San Francisco, CA)
Senior Data Scientist - Retail Partnerships & Instacart Pickup, 2018 - 2019
- Led cross-functional Data Science initiatives for the development and launch of Instacart Pickup
- Piloted the use of customer-based clustering techniques with retail partners to develop targeted marketing strategies & measure their success
Senior Data Scientist - Category Management, 2016 - 2018
- Generated two new Category Advisorships through insights uncovered by statistical and data mining techniques
- Presented findings & recommendations of analytics projects to audiences at top 10 US grocery retailers
- Piloted team’s use of clustering techniques for store, product, and planogram segmentation projects
- Designed & analyzed in-store tests with retail customers using matching techniques & linear models
- Created time-series sales forecasts for consumption by external customers
Data Analyst - Enterprise Analytics & Insights, 2014 - 2016
- Created processes for the management & delivery of analytics projects for a new Advanced Analytics Center of Excellence
- Initiated recruiting relationships with key Universities & helped to establish an internal Data Science Community of Practice
- Utilized linear optimization to adjust on-shelf inventory of major brands & minimize stockouts at individual stores
Nielsen (Cincinnati, OH)
Research Analyst - BASES Innovation Practice, 2013 - 2014
- Delivered new product launch forecasts and consulting studies to multiple divisions of a Fortune 100 client
- Created internal applications to increase analyst efficiency and improve company analytical capabilities
- Led an internal research initiative that resulted in a 20 percent improvement in client forecast accuracy
Nielsen (San Francisco, CA)
Research Analyst Intern - BASES Innovation Practice, Summer 2012
- Created a new reporting tool to assist with transitioning clients to a newly-developed volumetric forecasting system
- Developed strategic insights and designed slide templates for an international project with a leading financial services firm
Brand Management Intern - Jif Peanut Butter, Summer 2011
- Presented a competitive analysis of digital marketing in the Peanut Butter Category with recommendations for the Jif brand
- Assessed the category impact of deep discounting by competitive national brands to further relationship with key retailers
Technical Profile
Statistics / Math:
- Clustering, Linear Models, Time Series, A/B Testing, Machine Learning, Simulation, Optimization
Programming Languages:
Talks
Ohio State University, July 2019
Domino Data Labs, July 2019
Education
Miami University (Oxford, Ohio), 2009 - 2013
- BS; Marketing & Decision Science (GPA: 3.51)
- University Honors Program; Business Honors Program
Miami University Young Professionals Advisory Council
Council Member, 2016 - Present
- Advised Business School faculty/administration on key initiatives in analytics-related education
Orrville High School Alumni Association
Board of Trustees Member, 2014 - 2018
- Supported development of annual strategy & support with technology-related projects